Apps and podcasts are super competitive right now, and the competition is expected to increase exponentially over time as the technology becomes less complicated and more user friendly. As such, it is becoming more difficult to be seen or to have a voice that makes a real impact on followers. There are, however, some things one can do to increase the likelihood for success.
How To Get More Users or Downloads For Your App or Podcast
Marketing is the first concern, especially when dealing with the launch of a new app. Podcasters have the automatic advantage of being included in iTune’s “New and Noteworthy” category with massive exposure for the first eight weeks. App developers, however, need to hustle a bit more to get their names and products known. The beauty industry, yoga industries and coffee shops are some of the most popular app categories currently being downloaded. These are also popular podcast categories.
The App Launch
When planning to launch an app for these or other small businesses, it is beneficial to start advertising the launch far in advance of its release. By creating a marketing plan that will make the app known to people ahead of time, potential customers will be familiar with it prior to the product launch, and will anticipate being able to use it.
One need not have a million dollar marketing budget for an app pre-launch. Much of the advertising can be done free of charge by finding related Internet meet-up groups and forums where participants can be made aware of the upcoming product launch. In addition to spreading the word about the new app, these forums can provide valuable feedback that can be used to tweak it. These types of forums are also great for collecting databases with potential client information.
Prior to approaching potential customers in Internet forums, it is a good idea to build a website for referral purposes, even if it is a one page, “Coming Soon” website, and to use that link to gain additional interest in the app. It should include a widget that can help collect the email addresses of those who visit the site. This can help the app developer notify potential customers when the product is finally released.
Another step one can take in app promotion is to use Corona, by Ansca Mobile. This the number 1 mobile app development platform in the world. Using this app development platform helps developers get more downloads because the company that owns Corona has partner with various review sites that can help get the word out about a given product. It can also publish an app very quickly and simultaneously, to multiple marketplaces, such as the Apple App Store, Amazon for Kindle Fire and Google Play.
Marketing the Podcast Launch
Marketing for the initial launch of a podcast differs from an app launch in that the ranking algorithm for iTunes uses the number of downloads of the podcast as a factor in determining rank in their listings. However, the “rating velocity,” or the speed at which reviews and ratings are uploaded to iTunes can also play a role in the ranking algorithm of a given podcast.
An organized, well-planned podcast launch can mean thousands of new listeners being exposed to the company’s or individual’s brand and ideas. In this business, it pays to stay ahead of the game, sparking the necessity to prepare at least five podcasts ahead of time to help prevent gaps in the time between podcasts. If only one or two podcasts are available, the host will have cut his or her download potential in half right from the start.
Stick With It
As with any enterprise, perseverance and hard work are the key elements in assuring successful app and podcast launches. One should not expect instantaneous success, but by following these tips, producing high quality work and sticking with it, anyone can make his or her podcast or app a familiar household name.