If you’ve been posting to Instagram for a while then you’ve probably wondered how to use hashtags for Instagram. There are some naysayers that advise against them. They believe it looks spammy and doesn’t help your account to grow. It’s really the exact opposite, especially according to Hubspot. In one post they mention a study that showed posts with 11 or more hashtags received nearly 80% interaction, compared to just 22% when using 10 and 41% when using 2 hashtags.
How To Use Hashtags For Instagram.
If you don’t want to look spammy then use 2 hashtags in your caption and then put the rest in the first comment section under the photo. Instagram allows you to use up to 30. Be sure to post them immediately. Don’t wait to later to add them.
Tip: Hide your hashtags in a comment with . then return, 5 times (no spaces!).
How To Use More Hashtags Relevant To Your Niche.
This probably isn’t the first article you’ve read about using Instagram to market your business so I’m sure you’re familiar with the tip to use hashtags that are relevant to your niche. A great way to actually find them is to ask the following:
- What are your keywords? -What are peers/competitors/influencers using?
- What are peers/competitors/influencers using?
- What does Instagram suggest as related?
Use only a few popular hashtags.
When you post using popular hashtags your content gets lost among hundred even thousands of posts that were published at the same time. Choose hashtags that are actively used, but not too active so you can get found by more people and not lost among other photos.
Only use tags relevant to your content.
You want to be discovered by ideal customers who are searching for you under that hashtag. You don’t want to post photos of clothing for your shop under fitness hashtags unless you’re selling fitness apparel.
Create a custom tag for your brand or campaign.
Then promote your tag’s use by your followers. Engage and shout out your followers who use it. Pages by @kayla_itsines and @ootdmagazine grew because they actively engaged and promoted their followers that used their branded hashtags.
How To Easily Manage Posting Hashtags.
Once you’ve done the initial research to find relevant hashtags, your work isn’t actually done. You’ll have to refresh this list every month and will most likely have different sets for various types of content. To easily manage this just keep hashtag groups in your phone’s Notes app. Be sure to copy them to your clipboard before you post content and follow up immediately with hashtags in a comment.
For more tips on marketing your business sign up for my complimentary marketing & sales course for trendfund email subscribers: Social Media Sales Funnels