Wedding season is in full force! If you’re a business owner that wants to capitalize on the season and get your piece of the pie then follow these tips.
How To Book More Wedding Clients
1.) Target your ideal bride. Think of a celebrity or blogger brand that you would love to add your client book. Visit their Instagram profile and see the type of brands that they follow, next look at that brand’s messaging and design. Does it align with yours? If not then maybe it’s time you organize your social media profiles and get them to reflect your brand so you can attract your ideal bride. (Free Marketing Course)
2.) Showcase your work. If you’re a hair stylist, but your Instagram and website doesn’t have any photos of your latest work how can anyone know that you’d be the perfect stylist for them? Snap 2 quick photos after each client. If they don’t want to show their face blur them out or just snap the back or top of their head.
3.) Join forces. Partner with another local business or businesses to help promote each other. Create a custom wedding package to attract more brides. If you’re a wedding photographer partner with a makeup artist to provide an engagement photo package that includes makeup and photos. Or if you’re a florist, connect with a caterer or wedding cake designer. The possibilities are endless!
If you’re a NY-based business that would like to book more wedding clients I’d like to invite you to apply to join our trend guide: 100 Wedding Professionals You Should Book.